Rock The House (RTH) began in 1999 when Founder/CEO, Matt Radicelli, converted his five-bedroom ranch into the headquarters of his disc jockey company. At that time, RTH serviced only Bar/Bat Mitzvah and school dance customers.
The company’s rapid growth was fueled by energy and innovation as Radicelli and RTH team members continued to post up double-digit growth numbers year after year. Customers were amazed by the level of interaction and professionalism brought forth by Rock The House performers and referrals just kept pouring in.
In 2003, RTH outgrew the house and moved into its first commercial office and warehouse space. At nearly 2,500 square feet, RTH had more than enough room to grow and evolve.
2005 was an important year in the company’s history as it grew nearly 40%. RTH launched its division of extra entertainment featuring additional products and services such as uplighting, inflatables, casino tables, and other exciting options. RTH also received an invitation to join DJ Think Tank, the nations most exclusive private networking group for production and entertainment company owners.
Busting at the seams with inventory and a growing staff, RTH moved yet again in 2006. Modeled after their mentors from the DJ Think Tank group, their new facility had more than 6,000 total square feet of office and warehouse space, a demo room to show customers lighting options and other products, and a parking lot big enough to hold the large numbers of employees working on the weekends.
In 2008, at the beginning of the economic slowdown, RTH hit its goal of $1 million in sales, two years ahead of schedule. While most companies were fighting to stay out of the red, RTH continued to spread its wings and began RTHAV, a corporate division of Rock The House. In just two years, the company doubled its sales and hit $2 million in late 2010.
In 2011, the company purchased a local competitor, Selective Sound Entertainment (SSE). This strategic move postured SSE to operate in parallel to Rock The House but with unique offerings, all while supported by the RTH framework.
In 2013, Radicelli graduated Valedictorian of his Goldman Sachs 10,000 Small Business class and Rock The House purchased its largest local competitor in the school dance and Bar/Bat Mitzvah markets, Zone Entertainment. Zone is a boutique brand built similar to RTH.
In 2016, RTH expanded its walls to a secondary location for warehouse and event prep. This added a 12,000 sq foot location for additional growth and organization.
As of today’s date, RTH has 34 full-time employees, 125 part-time employees, and produces more than 1,500 events a year as a family of companies.